AI for Build to Rent Operators

    Lease up faster. Keep occupancy in your control.

    An always on operational AI assistant that captures, qualifies and progresses leasing enquiries, supporting on site teams during peak periods and launch phases.

    Works 24/7 across voice, web chat and WhatsApp to handle leasing enquiries, book viewings, manage follow ups, gather feedback and maintain consistent resident communication at scale.

    24/7 availability
    On-site teams supported
    Leasing & resident comms

    Leasing pressure peaks when it matters most

    Speed to response during launches and new phases of development directly impacts occupancy, revenue and project returns. Missed or delayed follow ups don't just slow leasing, they push prospects toward competing developments.

    High volumes of leasing enquiries

    Surges across phone, web chat, WhatsApp and partner channels overwhelm on-site teams during peak periods.

    Inconsistent follow-up during peak demand

    Some prospects are contacted quickly while others fall through the cracks, reducing conversion in a competitive market.

    Manual qualification slows leasing velocity

    Repetitive questions and manual screening delay the path from enquiry to viewing.

    Operational complexity across partners

    External agents and partners create handover gaps and fragmented prospect information.

    Ongoing resident communication strain

    Maintenance, access and service queries continue long after lease-up, adding operational pressure.

    Revenue pressure from slow occupancy

    Delayed leasing increases holding costs and pushes out revenue realisation.

    An operational layer that keeps leasing moving

    Ella works alongside your on site and leasing teams responding instantly across calls, web chat and WhatsApp. She captures and qualifies enquiries, books viewings, manages follow ups and ensures every prospect and resident interaction moves forward with clear next steps.

    • Every leasing enquiry responded to instantly
    • Prospects qualified and prioritised consistently
    • Viewings booked without manual chasing
    • Follow ups and reminders handled automatically
    • Resident service queries captured and routed
    Phone Calls
    Answered 24/7
    Live
    Web Chat
    Instant responses
    Live
    WhatsApp
    Ongoing conversations, anytime
    Live

    How build to rent teams use Ella during lease up and beyond

    From launch phase leasing to ongoing resident communication, see how Ella supports real BTR workflows.

    Scenarioinbound
    Enquiry received out of hours
    Availability and pricing confirmed
    Opportunity detectede.g. callback preference, amenity interest
    Viewing booked and confirmed
    Leasing team notified with context
    What Ella handles
    • Responds instantly with availability, pricing and amenity information
    • Offers available viewing slots or schedules a callback
    • Confirms the booking automatically
    • Sends confirmation and next steps
    Outcome

    Enquiry captured, viewing booked or callback scheduled, confirmation sent automatically.

    What changes for your leasing performance?

    We're helping drive the outcomes that matter. Measured in speed, occupancy and operational control.

    CapturedEven at peak demand

    Every prospect interaction captured and progressed, even during peak demand and key leasing phases.

    FasterLease up velocity

    Reduced time from enquiry to viewing through instant response and qualification.

    StructuredProspect insight

    Clear visibility into demand, intent, objections and follow up status, helping operators allocate resources effectively and scale efficiently.

    LowerCost per lease

    Automate repetitive leasing and service related communication, reducing manual admin and lowering your cost per lease.

    24/7Consistent experience

    Reliable, professional communication from enquiry through tenancy, improving prospect confidence and maintaining quality resident experience once buildings are occupied.

    Works with your existing systems and leasing processes

    Ella connects to the tools you already use no migration, no disruption, no retraining.

    Phone & WhatsAppCRM & Leasing SystemsStructured RecordsHumans in Control
    Our team handles the full setup, end-to-end.

    Is Ella right for your operation?

    Ella works for build to rent operators of all sizes from single site launches to national portfolios.

    Growing or newly launched developments

    Operators launching new phases or scaling portfolios where leasing volume outpaces team capacity.

    High enquiry volumes during lease-up

    Teams fielding surges of prospect enquiries across multiple channels during critical leasing periods.

    On-site teams stretched during peak demand

    Leasing and operations staff juggling tours, move-ins and enquiries simultaneously.

    Mixed internal teams and external partners

    Operators working with external agents or partners where handover gaps create lost opportunities.

    Proven on a live BTR operation

    Results from a UK build to rent operator using Ella across a two-month period.

    20% → 5%Abandoned call rate

    Down from peaks of 20% during busy periods

    30Apartments let

    From Ella enquiries in a traditionally quieter period

    27%Inbound calls handled

    By Ella, freeing the on-site team for tours

    Ready to lease faster and operate with confidence?

    See how Ella can support lease up, follow ups and resident communication, without changing how your teams work.